This might be an unexpected article from me, but I’ve been busy with some things lately on a professional (as in: working to pay the bills) level.
I’m sure anyone in the business of Search Engine Marketing (SEM) has read the article on Exact Keyword Tracking with Google Analytics on ROIrevolution.com. If you haven’t, do so now!
The client I’ve been working for lately, wanted to extend their reach from Google Adwords to Yahoo Search Marketing (YSM) (Yahoo search accounted for 23% of organic search of US’ visitors). I wanted to capture the same data (“keyword bidded on” vs. “exact search phrase/keyword”) for YSM as for Adwords. Well, that happens to be entirely possible, one might even say better possible with YSM than with Adwords.
I’m not going to explain to you in detail how you can add extra information to your landing page URL, as this page about Tracking Yahoo! Keyword Data in Google Analytics on PPCHero.com already does that in detail.
So, here it goes at a high pace: